Nationwide print campaign for Deliveroo. Summer is a time of socialising and being out and about, enjoying the sun. The brief was to create a summer campaign that communicated the brand’s relevance during the summer period - a time when food delivery is not at the forefront of people’s minds. The campaign needed to communicate that food delivery is not only for the home. Getting the food you want, wherever you are this summer is easy with Deliveroo. We've got 'summer in the bag'.
Illustrations were used on bus sides, tube panels, billboards, 6 sheets and press advertising.
UI Infrastructure Design Manager Raphael Guilleminot presenting the Deliveroo design system in a talk to outside agencies and designers.