Deliveroo

Role:
Art Direction, Illustration, Animation.

Projects:
Brand illustration style development, Nationwide OOH billboard campaign, UI design for the Deliveroo consumer and rider mobile apps, Social media campaigns, various marketing and comms.

Period:
2018 - 2019

Overview

I spent 18 months working with the design studio at Deliveroo developing a distinctive illustration style for the brand. Work included the creation of an illustration guidelines and usage document and an extensive library of illustration and design assets including icons, spot illustrations, narrative illustrations and animations. I helped to develop the consumer and rider mobile apps and worked on various partner, rider, internal and consumer comms, marketing and advertising materials including illustrations for a nationwide press and billboard campaign.