ANIMATION

ELECTORAL COMMISSION

Short film for the Electoral Commission to explain the new Alternative Voting System in the run up to the May 5th referendum. Animated diagrams explained in plain English (or Welsh) by your tireless host, Victor the Vote Counter.

The objective was to provide an interactive learning experience for the May 5 referendum topic in order to increase understanding on the subject and to create a linear film on Youtube for viewing on mobile platforms and for sharing and embedding.

The campaign had a very positive performance, achieving over 200,000 views in 5 weeks on the website and on Youtube only and a well above average dwell time of content by an audience actively seeking an understanding of the different voting systems.

View the animation here.